Martin Christopher: Relationship Marketing
- Yhteenveto
- Kategoria: muu, ei luokiteltu, alakategoria: muu, ei luokiteltu
- Materiaali: Pokkari
- Kustantaja: Routledge
- Kieli: englanti
- ISBN: 9780750648394
- Lisätiedot
- Katseltu: 79 krt
- Suosituksia: 0 kpl
Kuvaus (112 sanaa, lukemiseen kuluu n. 0 minuuttia)
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets — employees, suppliers, influencers, customers and consumers — for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.