Luiz Moutinho: Worldwide Casebook in Marketing Management
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- Kategoria: muu, ei luokiteltu, alakategoria: muu, ei luokiteltu
- Materiaali: Sidottu
- Kustantaja: World Scientific Publishing
- Kieli: englanti
- ISBN: 9789814689601
- Lisätiedot
- Katseltu: 64 krt
- Suosituksia: 4 kpl
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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.