Robert Levine: The Power of Persuasion: How Were Bought and Sold
- Yhteenveto
- Kategoria: filosofia & psykologia, alakategoria: psykologia
- Materiaali: Nidottu
- Kustantaja: John Wiley & Sons
- Kieli: englanti
- ISBN: 9780471763178
- Lisätiedot
- Katseltu: 74 krt
- Suosituksia: 1 kpl
- Toiminnot
- Sinä suosittelet ★
- Adlibris ♥
- Antikvaari ♥
- Antikvariaatti.net ♥
Kuvaus (161 sanaa, lukemiseen kuluu n. minuutti)
'An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't) […] . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn. ' --Slashdot. org 'If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches. ' --The Globe and Mail 'Levine puts his] analysis in the service of his real mission--to arm the reader against manipulation. ' --The Wall Street Journal 'This wonderful book will change the way you think and act in many realms of your life. ' --Philip Zimbardo former president, American Psychological Association