Michiel Maandag: The Only Book You Will Ever Need on Branding
- Yhteenveto
- Kategoria: muu, ei luokiteltu, alakategoria: muu, ei luokiteltu
- Materiaali: Pokkari
- Kustantaja: CONSTABLE & ROBINSON LTD
- Kieli: englanti
- ISBN: 9781472136077
- Lisätiedot
- Katseltu: 30 krt
- Suosituksia: 0 kpl
Kuvaus (108 sanaa, lukemiseen kuluu n. 0 minuuttia)
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know — fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you