Kathryn Best: The Fundamentals of Design Management
- Yhteenveto
- Kategoria: muu, ei luokiteltu, alakategoria: muu, ei luokiteltu
- Materiaali: Pokkari
- Kustantaja: Ava Pub Sa
- Kieli: englanti
- ISBN: 9782940411078
- Lisätiedot
- Katseltu: 29 krt
- Suosituksia: 0 kpl
Kuvaus (85 sanaa, lukemiseen kuluu n. 0 minuuttia)
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.