Eric Karjaluoto: The Design Method
- Yhteenveto
- Kategoria: taide & musiikki, alakategoria: taide, taidehistoria
- Materiaali: Pokkari
- Kustantaja: New Riders Pub
- Kieli: englanti
- ISBN: 9780321928849
- Lisätiedot
- Katseltu: 41 krt
- Suosituksia: 0 kpl
Kuvaus (153 sanaa, lukemiseen kuluu n. minuutti)
Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn:- Ways to conduct research and gain insight into your clients' situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently