J. R. Brent Ritchie: The Competitive Destination
- Yhteenveto
- Kategoria: yhteiskunta & politiikka, alakategoria: taloustiede, kansantaloustiede
- Materiaali: Pokkari
- Kustantaja: CAB INTL
- Kieli: englanti
- ISBN: 9781845930103
- Lisätiedot
- Katseltu: 22 krt
- Suosituksia: 1 kpl
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Combining theory with practical advice, this book is an invaluable source of information on how destinations, from small towns to entire nations, can enhance their competitiveness. It provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It also gives guidance on how to create successful destinations, by presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success.