Al Ries: The 22 Immutable Laws of Branding
- Yhteenveto
- Kategoria: muu, ei luokiteltu, alakategoria: muu, ei luokiteltu
- Materiaali: Pokkari
- Kustantaja: HarperBusiness
- Kieli: englanti
- ISBN: 9780060007737
- Lisätiedot
- Katseltu: 109 krt
- Suosituksia: 0 kpl
Kuvaus (60 sanaa, lukemiseen kuluu n. 0 minuuttia)
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Reprint.