Harry Beckwith: Selling the Invisible
- Yhteenveto
- Kategoria: tekniikka, teollisuus, , , alakategoria: liiketalous, markkinointi, kauppa, liikenne
- Materiaali: Pokkari
- Kustantaja: Grand Central Pub
- Kieli: englanti
- ISBN: 9780446672313
- Lisätiedot
- Katseltu: 118 krt
- Suosituksia: 0 kpl
Kuvaus (87 sanaa, lukemiseen kuluu n. 0 minuuttia)
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees