Seth Godin: Purple Cow
- Yhteenveto
- Kategoria: tekniikka, teollisuus, , , alakategoria: liiketalous, markkinointi, kauppa, liikenne
- Materiaali: Isokokoinen pokkari
- Kustantaja: Penguin Books
- Kieli: englanti
- ISBN: 9780141016405
- Lisätiedot
- Katseltu: 103 krt
- Suosituksia: 4 kpl
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Kuvaus (136 sanaa, lukemiseen kuluu n. minuutti)
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers — Pricing, Promotion, Publicity — aren't working anymore. The golden age of advertising is over. It's time to add a new P — the Purple Cow. 'Purple Cow' describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.