Gavin Ambrose: Packaging the Brand
- Yhteenveto
- Kategoria: tekniikka, teollisuus, , , alakategoria: kaivannaisteollisuus, kemianteollisuus
- Materiaali: Pokkari
- Kustantaja: Ava Pub Sa
- Kieli: englanti
- ISBN: 9782940411412
- Lisätiedot
- Katseltu: 27 krt
- Suosituksia: 0 kpl
Kuvaus (86 sanaa, lukemiseen kuluu n. 0 minuuttia)
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.