Mike Weinberg: New Sales. Simplified.
- Yhteenveto
- Kategoria: yhteiskunta & politiikka, alakategoria: taloustiede, kansantaloustiede
- Materiaali: Pokkari
- Kustantaja: Amacom Books
- Kieli: englanti
- ISBN: 9780814431771
- Lisätiedot
- Katseltu: 152 krt
- Suosituksia: 0 kpl
Kuvaus (181 sanaa, lukemiseen kuluu n. minuutti)
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. 'New Sales. Simplified. ' is the answer. You'll learn how to: identify a strategic, finite, workable list of genuine prospects; draft a compelling, customer-focused 'sales story'; perfect the proactive telephone call to get face-to-face with more prospects; use email, voicemail, and social media to your advantage; overcome-even prevent — every buyer's anti-salesperson reflex; build rapport, because people buy from people they like and trust; prepare for and structure a winning sales call; stop presenting and start dialoguing with buyers; make time in your calendar for business development activities; and much more. Packed with examples and anecdotes, 'New Sales. Simplified. ' balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.