Paul Smith: Lead With A Story
- Yhteenveto
- Kategoria: yhteiskunta & politiikka, alakategoria: taloustiede, kansantaloustiede
- Materiaali: Sidottu
- Kustantaja: Amacom Books
- Kieli: englanti
- ISBN: 9780814420300
- Lisätiedot
- Katseltu: 235 krt
- Suosituksia: 1 kpl
- Toiminnot
- Sinä suosittelet ★
- Adlibris ♥
- Antikvaari ♥
- Antikvariaatti.net ♥
Kuvaus (235 sanaa, lukemiseen kuluu n. minuutti)
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated 'corporate storytellers. ' 3M banned bullet points years ago and replaced them with a process of writing 'strategic narratives. ' Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. 'Lead with a Story' contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.