Robert B. Cialdini: Influence
- Yhteenveto
- Kategoria: filosofia & psykologia, alakategoria: psykologia
- Materiaali: Pokkari
- Kustantaja: HarperBusiness
- Kieli: englanti
- ISBN: 9780061241895
- Lisätiedot
- Katseltu: 101 krt
- Suosituksia: 5 kpl
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Kuvaus (116 sanaa, lukemiseen kuluu n. minuutti)
'Influence', the classic book on persuasion, explains the psychology of why people say 'yes' — and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Perfect for people in all walks of life, the principles of 'Influence' will move you toward profound personal change and act as a driving force for your success.