Stacy Perman: In-N-Out Burger
- Yhteenveto
- Kategoria: maantiede & matkailu, alakategoria: maantiede
- Materiaali: Pokkari
- Kustantaja: HarperBusiness
- Kieli: englanti
- ISBN: 9780061346729
- Lisätiedot
- Katseltu: 60 krt
- Suosituksia: 0 kpl
Kuvaus (168 sanaa, lukemiseen kuluu n. minuutti)
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. 'In-N-Out Burger' is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of 'In-N-Out Burger' unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.