Al Ries: Focus: The Future of Your Company Depends on It
- Yhteenveto
- Kategoria: muu, ei luokiteltu, alakategoria: muu, ei luokiteltu
- Materiaali: Nidottu
- Kustantaja: Harperbusiness Essentials
- Kieli: englanti
- ISBN: 9780060799908
- Lisätiedot
- Katseltu: 99 krt
- Suosituksia: 0 kpl
Kuvaus (115 sanaa, lukemiseen kuluu n. minuutti)
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.