Kristina Halvorson: Content Strategy for the Web
- Yhteenveto
- Kategoria: muu, ei luokiteltu, alakategoria: tietotekniikka
- Materiaali: Pokkari
- Kustantaja: New Riders Pub
- Kieli: englanti
- ISBN: 9780321808301
- Lisätiedot
- Katseltu: 91 krt
- Suosituksia: 6 kpl
- Toiminnot
- Sinä suosittelet ★
- Adlibris ♥
- Antikvaari ♥
- Antikvariaatti.net ♥
Kuvaus (153 sanaa, lukemiseen kuluu n. minuutti)
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.