Charles J. Fombrun: Fame & Fortune
- Yhteenveto
- Kategoria: tekniikka, teollisuus, , , alakategoria: liiketalous, markkinointi, kauppa, liikenne
- Materiaali: Pokkari
- Kustantaja: Ft Pr
- Kieli: englanti
- ISBN: 9780137144419
- Lisätiedot
- Katseltu: 71 krt
- Suosituksia: 2 kpl
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Kuvaus (69 sanaa, lukemiseen kuluu n. 0 minuuttia)
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.